In today's extremely competitive market scenario, all hotels are struggling to continuously stay ahead of the competition. It needs no substantiation that chain hotels by virtue of the immense synergies, distribution network, central reservation systems, pan-India sales and marketing infrastructure, support and a deeper knowledge pool have a tremendous edge over stand-alone hotels. This is what Fortune Park Hotels provide, besides the pride of being part of India's premier hospitality chain.
Our phenomenal growth rate in the past few years is a testimony to our claims of being leaders in the category of branded first-class, full-service hotels. Contrary to the Western countries, where 85% of all mid-priced hotels are affiliated to a chain, only 15%
are affiliated in India. This scenario is changing rapidly in keeping with the international trends and fueling the growth of the Industry at a pace never seen before. |
